Category: Nick Kambitsis of Raceway Petroleum

From lighting to signage and parking lot design, the way a business presents itself before a customer even walks through the door can dramatically impact safety, comfort, and, most importantly, sales.

The most successful companies use pricing psychology responsibly, ensuring that perceived value aligns with actual value.

By expanding how we define and pursue innovation, we open the door to more inclusive, practical, and transformative progress.

Standards matter because they send a clear message: We care about what we create, how we deliver, and who we serve.